Purecure Promo Campaign
butter LONDON
Role: Visual Designer, Art Director and Photographer
A/B Testing was conducted on this email to determine which design had a higher click-through
rate. It was a 10/10 split with the winning graphic being sent to remaining 80% of subscribed customers.
The email on the right, with the lifestyle image, was determined to test higher, and was subsequently sent to the remaining 80%.
Performance: +174% vs. goal, +54% YOY
Email 1 & 2 - Test
Home Page Placement
Display Ads