March Sandal Campaign
NORDSTROM
Role: Visual Designer
This project consisted of a look book and all supporting web placements for the new Spring sandals at Nordstrom. I created all of the assets, including designing the typography of the headline within brand guidelines.
Campaign Highlights:
2M clicks over 5 weeks
+19.5% increase in sales; resulting in +30.9% increase in demand to the overall sandals class over LY
+20.9% increase in traffic over LY +37% increase in product views over LY
Main Campaign Experience - Look book
Web Placements/Traffic Drivers for Site
EMAILS:
Banner Ads (Flash rotation)