Holiday Home Gift Guiide

Holiday Home Gift Guide

Amazon

Role: Lead Designer, Production Design

I worked closely with Art Directors to conceptualize and define the campaign’s look and feel before starting the preliminary layouts. Once approved, I designed all 13 pages for both desktop and mobile. The campaign also included:

Utilizing Amazon Content Symphony (widget builder) to create functional pages, ensuring smooth integration of the designs within Content Grid. Additionally, I designed and uploaded all graphics for both desktop and mobile.

Throughout the campaign, I developed traffic drivers and Gateway placements to enhance engagement. I also responded quickly to inventory changes, ensuring the campaign met its evolving needs.

The Holiday Home Gift Guide (HGG) Results:

-Engagement: HGG achieved 32M clicks on traffic drivers (+114% YoY), 
35M page hits (+45% YoY), and 19M sessions (+4% vs goal, +56% YoY). 
-The Holiday Home Gift Guide main page received 8.6M hits (25% of total gift guide pages);
-The Main page mobile hits were 60% of total event pages as compared to all Gift List pages mobile hits at 77% of total.

- Overall performance: HGG delivered sessions-based OPS (sales) (+13% vs goal, +42% YoY).