TEDDY GIRL Product Launch
butter LONDON
Role: Designer, Photographer, Stylist
The Teddy Girl eyeshadow palette launched in late August 2019, and the goal for this campaign was to highlight each shade in a unique and captivating way. I thoroughly enjoyed prepping each color smear on watercolor paper, then capturing each one individually in the studio. Using Photoshop, I combined all the images into a single composite. To increase visual engagement, animation was added to the web placements, creating a more interactive experience for the audience.
In addition to the main photography for the digital campaign, I was also responsible for organizing a separate photoshoot several months before the launch. This shoot was for the influencer box (which was sent to beauty influencers before the official release) and for social media content.
Photography for Campaign, Influencer Box and Social Media:
